Lions are known as the ‘king of the jungle’. World Lion Day is observed on August 10 every year. It aims to raise awareness about the conservation issues and promotion efforts to protect lions. Lions faces significant threats in the wild such as habitat loss from deforestation, poaching, human-wildlife conflict, climate change, and the decline of their natural prey.This day provides an opportunity to educate people about the challenges faced by lions and to celebrate their vital role in ecosystems and cultural heritage worldwide. World Lion Day was first established in 2013 by Big Cat Rescue, the world’s largest accredited sanctuary dedicated to lions, and was co-founded by Dereck and Beverly Joubert. The Jouberts, a husband-and-wife team, recognised the need to draw attention to the declining lion populations and the threats they were facing in the wild. In 2009, they approached “National Geographic” and formed a partnership to create the Big Cat Initiative (B.C.I.). Later in 2013, they began an initiative to unite National Geographic and the Big Cat Initiative under a single banner to protect the remaining big cats living in the wild. Since then, World Lion Day has been observed annually on August 10. The qualities of lions are celebrated through various forms of art, photography, and cultural events. Several organisations, wildlife conservation groups, and individuals participate in activities and campaigns to raise funds for lion conservation projects, anti-poaching efforts, habitat protection, and research initiatives. Workshops, seminars, webinars, and public talks are organised to provide information about lions, their behaviour, the threats they face, and conservation strategies.